Laura Secord bring springtime flavours to Canadian Forces in Kandahar
MISSISSAUGA, ON, March 11,2008
Thousands of men and women of the Canadian Forces serving in Afghanistan are getting a special delivery from
Laura Secord as the Canadian chocolate maker today announced that it has
donated 2,500 of its famous Secord Easter Cream Eggs to soldiers stationed
"Laura Secord is proud of the important contribution and brave efforts
being made by members of the Canadian Forces and our hope is to deliver a small
but traditional taste of Easter to the Canadian personnel serving in
Afghanistan," said company President Jamie Ardrey.
The Canadian Forces Personnel Support Agency (CFPSA) welcomed the special
delivery by Laura Secord. "Receiving these Laura Secord Easter treats is great
for the morale of our troops," says Canadian Forces Personnel Support Agency
Manager, Deployed Operations, Gordon Wells. "A touch of home around the holiday
season means agreat deal to all deployed Canadian Forces members who are away
from their families."
A celebration of renewal and the promise of spring has been an important part of
Laura Secord's heritage as one of Canada's premier chocolatiers. For 95 years,
Laura Secord has been making memories sweeter, using the finest ingredients for
the freshest chocolates. For more than 80 of those years,Laura Secord's famous
Easter cream eggs have become known as true harbingersof spring.
The Secord Easter Cream Egg was introduced in the 1920's as a sweet treat for
Easter, and has since become a Canadian tradition for families. This eggwith its
fresh, mouthwatering buttercream centre, enrobed in dark chocolate, has become
so popular that customers simply refer to it as the Secord Egg. Four sizes are
available; a 20g mini Secord Egg to satisfy the impulsive snacker, 100g & 200g
eggs for loyal traditionalists, and a 300g egg for the
true connoisseur. Prices range from 75 cents to $10.Originally the cream eggs
were produced for the Easter season, but their popularity demanded that the eggs
be made available to customers much earlier.
Production on Laura Secord Cream Eggs starts as early as January to meet the
demand and still provide the Laura Secord tradition of uncompromising high
quality and guaranteed freshness.
Canadians take pleasure in how they eat the Secord Egg and sharing the
experience with friends and family is the best part. Some chill it or slice it
before enjoying. Others scoop out and eat the creamy, yellow centre first, like
a soft-boiled egg.
The same famous Secord Egg being sent to troops overseas is now available in
Laura Secord retail stores across Canada, along with a wide selection of
Easter treats - from solid and hollow chocolate bunnies and lambs to solid foil
eggs in caramel, peanut butter and mint flavours.
Also available are Laura Secord's new Robin's Egg Caramels for you to plan the
ultimate Easter egg hunt. These pastel blue coated eggs with a creamy caramel
chocolate centre are just $8 (160g). Or, spoil your friends and family with the
new Easter Hostess Box, a unique keepsake box filled with rich truffles, milk
chocolate foil eggs and delicious Robin's egg caramels. It's perfect to enjoy
with your guests at Easter brunch ($35.00, available at select Laura Secord
About Laura Secord
Founded in 1913, Laura Secord is Canada's largest chocolate retailer.With more
than 400 products, including premium chocolates, ice cream and candies, Laura
Secord still follows the guarded time-honoured recipes and dedication to quality
and excellent customer service as when the company first started. Laura Secord
has 1,600 employees and operates 142 retail shops, and distributes its products
in more than 2,000 third-party retail outlets across Canada. For more
information about Laura Secord, visit www.laurasecord.ca.