how to add a hit counter to a website Toronto Life Square Adds Adrenaline - AMC Yonge & Dundas 24
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Toronto Life Square Adds Adrenaline - AMC Yonge & Dundas 24

Toronto, Ontario March 17, 2008

PenEquity Management Corporation (PenEquity) and AMC Entertainment Inc. (AMC) are proud to announce the Gala VIP Opening of the all-digital AMC Yonge & Dundas 24, at Toronto Life Square, a new 500,000 sq. ft. mixed-use retail, office, entertainment and media centre developed by PenEquity and located within Downtown Yonge at Canadas busiest intersection (Yonge & Dundas) on Wednesday, March 26, 2008 at 6:30pm (EST).
WHO: PenEquity Management Corporation and AMC Entertainment Inc.
WHAT: Preview of AMC Yonge & Dundas 24 and Toronto Life Square
WHEN: Wednesday, March 26, 2008
Doors open at 6:30pm
Speeches at 7:15pm
Movies at 8:00pm
WHERE: The brand new, all-digital AMC Yonge & Dundas 24 theatre
Located on the 4th floor of Toronto Life Square
10 Dundas Street East
(Northeast corner of Yonge & Dundas Streets)
SPEAKERS: Glenn Miller, Chairman, PenEquity
Leger Xavier, VP Development & Leasing, PenEquity
Councillor Kyle Rae, City of Toronto
Peter C. Brown, Chairman, CEO and President, AMC Entertainment Inc.
PHOTO OP: A special $10,000 donation on behalf of PenEquity will be presented to Heather Sproule, Executive Director of Central Toronto Youth Services by Glenn Miller, Chairman, PenEquity and Leger Xavier, VP Development & Leasing, PenEquity and Councillor Kyle Rae, City of Toronto following the speeches.
R.S.V.P:By Monday, March 24, 2008 to Peter Ashworth/Ashley Lloyd, Ashworth Associates Public Relations

Located on the 4th floor of Toronto Life Square, some of the highlights of AMC Yonge & Dundas 24, which opens on Friday, March 28 to the public, include:

Twenty-four auditoriums with nearly 5,000 seats, including two screens more than three stories high and 55 feet wide.
  • The worlds largest collection of SXRD 4K digital cinema projectors from Sony under one roof, capable of producing images with more than four times the resolution of HDTV.
  • AMC's exclusive and ultra-comfortable Canadian edition of LoveSeat-style seating featuring "rocking" backs and lifting cupholder armrests.

AMC Yonge & Dundas 24 is the first of many tenants to open within Toronto Life Square this spring including adidas, Extreme Fitness, Shoppers Drugmart, Jack Astors and Milestones all of whom join Future Shop and Bell World who are currently open and operating.

Toronto Life Square and the redevelopment of Yonge & Dundas was conceived around entertainment and experience and it is with great pleasure that we will be celebrating the opening of our anchor tenancy, states Leger Xavier, VP Development & Leasing, PenEquity. Toronto Life Squares unique retail, entertainment and multimedia components will add energy, mass and vibrancy to downtown Toronto.
Developed by PenEquity and located on the Northeast corner of Yonge Street and Dundas Street East in Toronto, Toronto Life Square is a 500,000 sq. ft. mixed-use centre designed for the 56,000,000 people who work, shop and play in and around Yonge and Dundas every year.
Toronto Life Square will feature:
  • Megaplex theatre AMC Yonge & Dundas 24 (12 auditoriums will be used by Ryerson University who will use the auditoriums as lecture halls during off-peak theatre hours);
  • 30,000 sq. ft. Future Shop;
  • 40,000 sq. ft. Extreme Fitness;
  • 11,500 sq. ft. Shoppers Drug Mart;
  • 11,000 sq. ft. adidas Sport Performance Store;
  • 9,900 sq. ft. Milestones Grill & Bar featuring an additional 2,000 sq. ft. outdoor patio;
  • 7,500 sq. ft. Jack Astors Bar & Grill featuring an additional 2,000 sq. ft. outdoor patio;
  • A collection of national, regional and unique dining, entertainment and shopping experiences;
  • 90,000 square feet of office space;
  • Direct connection to Dundas Station (TTC) and the PATH; and
  • Thousands of parking spaces within walking distance.
A modern building, both in design and concept, the exterior faade of Toronto Life Square comes alive with 20,000 square feet of spectacular outdoor signage and media opportunities including the worlds largest contoured Tri-Vision screen, Canadas largest HD video display and 10 backlit static signs ranging in size from 300 sq. ft. to 4,100 sq. ft. In addition to the exterior opportunities, Toronto Life Square will also feature an internal signage and media network on 25 large format digital displays together with static signage opportunities spread throughout the facility.
In addition to content created by Toronto Life Publishing Company Limited and Canwest Global (and as an industry first) the exterior video display and internal signage network will feature digital art created by a selection of Canadas foremost digital artists and eight Ryerson University students whose work was selected through a competition. Featured artists currently include Lisa Steele, Kim Tomczak, Michael Snow, John Massey, John Oswald, Vera Frenkel and Richard Fung.
About PenEquity Management Corporation:
PenEquity Management Corporation is a private Canadian company that focuses on institutional quality real estate asset management and specializes in large-scale retail and entertainment projects on behalf of its pension fund clients and institutional investors. Visit or
About AMC Entertainment Inc.:
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is one of the world's largest and most innovative theatrical exhibition companies. With a history of industry leadership dating back to 1920, the company today serves more than 240 million guests annually through interests in 359 theatres with 5,138 screens in six countries.

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